Business Analyst / Builder / Independent
I build things
worth keeping.
I work at the intersection of business, technology, and communication — turning ideas into products, systems, and brands that actually move.
Selected work
01 — 03
AI / Product
Visit ↗
Cutify
An AI-powered hairstyle recommendation product built around a simple idea: make finding the right haircut easier.
Brand / Commerce
Building
Palter
A brand exploring how clothing can carry ideas, identity, and movement beyond the product itself.
Work / Systems
Professional
Business Analysis
Turning operational problems into clearer requirements, usable systems, and measurable outcomes.
Less noise.
More leverage.
I'm Bayu Setya, a Senior Business Analyst and independent builder. My work sits between strategy and execution: understanding the problem, making the trade-offs, and getting something real into the world.
This site is the home for what I build, what I learn, and what comes next.
Think clearly.Separate signal from noise.
Build fast.Learn from reality, not theory.
Stay useful.Make the output matter.
Open channel